Web Developer at Jobscan | Full Stack Engineer | Front End Specialist | HTML5, CSS3, Bootstrap, JQuery, PHP For example, the default headline could be expanded to read: There is plenty of room to include additional details and keywords that help you stand out and show up in more search results. For example: “Web Developer at Jobscan.” With 120 characters to work with, relying on the default LinkedIn headline is a wasted opportunity. LinkedIn Help Center (2017)īy default, LinkedIn creates your headline based on your current job title and company. If you want your LinkedIn account to be a way that people discover you… place an emphasis on keywords. LinkedIn has since removed practical information from their headline help page, but previously made the importance of keywords clear: “If you want your LinkedIn account to be a way that people discover you or your company, you’ll want to place an emphasis on keywords - words which people will search for on LinkedIn and that will show up on search engines.” Not only should your LinkedIn headline portray you as a credible member of your industry, it should also contain strategic keywords that help you appear higher in LinkedIn searches. It’s also one of the most important fields for LinkedIn’s search algorithm. Whether it’s being viewed by your business contacts or a recruiter, your LinkedIn headline is key to making a positive impression and explaining exactly what you bring to the table. Not only does it stretch across the top of your profile page, it also introduces you on newsfeed posts, the “People You May Know” section, and LinkedIn job applications. Your LinkedIn headline is one of the most visible sections of your LinkedIn profile. From Jobscan blog by Jon Shields 13 January 2021
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